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The location-specific business domain runwaycafegmu.com sold for $7,300 at GoDaddy on October 25, 2025.
Why This Campus/Location Domain Commands Value:
This appears to be a cafe brand connected to a specific institution (likely George Mason University, given "GMU"):
๐ Institutional Connection - Domains tied to universities or educational institutions have built-in traffic from students, faculty, and visitors actively searching for campus dining options.
๐ Location-Specific Authority - Campus and location-based food service domains build powerful local SEO over time. Students bookmark these, share them, and search for them repeatedly throughout their academic careers.
๐ฐ Captive Audience Value - University-adjacent businesses benefit from consistent foot traffic and a rotating customer base that renews every few years with new student populations.
๐ Digital Ecosystem Hub - Campus food service domains typically integrate with university dining platforms, meal plan systems, student apps, and campus directoriesโcreating multiple traffic channels.
๐ฑ Student Discovery Platform - New students arriving on campus actively search for nearby dining options. A well-established domain ranks for these high-intent searches.
๐ Brand Recognition Asset - If Runway Cafe has operated for years, the domain carries recognition value with alumni, current students, and local community members.
๐ผ Business Sale Scenario - The $7,300 price suggests this was part of a business transaction, with the domain representing digital goodwill, existing web presence, and established customer connections.
Campus-adjacent food service domains are unique assets because they combine the benefits of local business domains with the stability and traffic of educational institution connections.
Why This Campus/Location Domain Commands Value:
This appears to be a cafe brand connected to a specific institution (likely George Mason University, given "GMU"):
๐ Institutional Connection - Domains tied to universities or educational institutions have built-in traffic from students, faculty, and visitors actively searching for campus dining options.
๐ Location-Specific Authority - Campus and location-based food service domains build powerful local SEO over time. Students bookmark these, share them, and search for them repeatedly throughout their academic careers.
๐ฐ Captive Audience Value - University-adjacent businesses benefit from consistent foot traffic and a rotating customer base that renews every few years with new student populations.
๐ Digital Ecosystem Hub - Campus food service domains typically integrate with university dining platforms, meal plan systems, student apps, and campus directoriesโcreating multiple traffic channels.
๐ฑ Student Discovery Platform - New students arriving on campus actively search for nearby dining options. A well-established domain ranks for these high-intent searches.
๐ Brand Recognition Asset - If Runway Cafe has operated for years, the domain carries recognition value with alumni, current students, and local community members.
๐ผ Business Sale Scenario - The $7,300 price suggests this was part of a business transaction, with the domain representing digital goodwill, existing web presence, and established customer connections.
Campus-adjacent food service domains are unique assets because they combine the benefits of local business domains with the stability and traffic of educational institution connections.