Stop Posting Randomly, Start Strategizing 📱

[admin]

I see businesses "doing social media" with zero strategy:

• Post when they remember
• No clear goal
• Generic content nobody cares about
• Wonder why it's not working
• Blame "the algorithm"

Truth: Algorithm isn't the problem. Your lack of strategy is.

PLATFORM BREAKDOWN:

Instagram:

• Best for: Visual brands, lifestyle, B2C
• Content: Reels (priority), Stories, high-quality images
• Audience: 18-34, visual consumers
• Strategy: Aesthetic consistency, Reels-first

TikTok:

• Best for: Viral reach, Gen Z, entertainment
• Content: Short video, trends, authentic/raw
• Audience: 16-34, short attention spans
• Strategy: Daily posts, jump trends early, authentic not polished

LinkedIn:

• Best for: B2B, professional services, thought leadership
• Content: Insights, industry commentary
• Audience: Professionals, decision-makers
• Strategy: Value-driven, engage comments, consistency

Twitter/X:

• Best for: Real-time, tech/crypto communities
• Content: Quick takes, threads, conversations
• Audience: News-focused, tech-savvy
• Strategy: Tweet frequently, be conversational

YouTube:

• Best for: Long-form, education, entertainment
• Content: 5-20 min videos, tutorials
• Audience: All demographics (most diverse)
• Strategy: SEO titles, consistent schedule

Facebook:

• Best for: 35+, communities, local businesses
• Content: Groups, community posts
• Audience: Suburban, community-focused
• Strategy: Groups, local targeting

THE STRATEGY FRAMEWORK:

STEP 1: Choose ONE Platform (Start)

Stop trying to be everywhere.

Pick based on:

• Where audience spends time
• Your content strengths (writing/video/design)
• Available time/resources
• Business model fit

Master ONE before expanding.

STEP 2: Define Clear Goal

Vague: ❌ "Get more followers" ❌ "Increase engagement"

Clear: ✅ 10,000 email subscribers by Dec 31 ✅ 5,000 website visits/month from social ✅ 50 qualified leads per month ✅ 5% engagement rate

Specific. Measurable. Deadline.

STEP 3: Know Audience Psychology

Not demographics. Psychology.

Answer:

• What problems keep them up at night?
• What do they aspire to?
• What content do they consume?
• What language do they use?
• What triggers action?

Create for THAT person.

STEP 4: Content Pillars (3-5 Topics)

Every post fits one pillar.

Example (Marketing Agency):

1. Marketing tactics (educational)
2. Business growth (valuable)
3. Industry trends (timely)
4. Behind-scenes (humanizing)
5. Client wins (social proof)

STEP 5: Consistency

Minimum frequency:

• Instagram: 3-5 Reels/week + daily Stories
• TikTok: 1 video/day
• LinkedIn: 3-5 posts/week
• Twitter: 5-10 tweets/day
• YouTube: 1 video/week

Can't maintain? Choose fewer platforms.

STEP 6: Content Mix

80/20 Rule:

• 80% value (educate, entertain, inspire)
• 20% promotion

Types:

• Educational (teach)
• Entertaining (humor, relatable)
• Inspirational (motivate)
• Behind-scenes (connection)
• Social proof (testimonials)
• Promotional (clear CTA)

STEP 7: Engagement (Critical)

Daily routine (30 min):

1. Respond to ALL comments
2. Comment on 10 posts in niche
3. DM 5 people genuinely
4. Join industry conversations

Community > Broadcasting

WHAT GETS ENGAGEMENT:

✅ Controversial takes (thoughtful) ✅ Personal stories with lessons ✅ Practical how-to ✅ Ask questions ✅ Behind-scenes

WHAT GETS IGNORED:

❌ Generic quotes over stock photos ❌ Overly promotional ❌ No clear point ❌ Copying everyone ❌ Irrelevant trending sounds

ALGORITHM "HACK":

Platforms want:

1. Users stay longer
2. Users engage
3. Content keeps people watching

Give them that:

• Hook first 3 seconds
• Create discussion (comments)
• Encourage saves
• Keep engaged to end

COMMON MISTAKES:

❌ Post and ghost ❌ Ignore analytics ❌ Inconsistent branding ❌ No clear CTA ❌ Try to please everyone

METRICS THAT MATTER:

Track:

• Reach
• Engagement rate
• Saves (most valuable)
• Profile visits
• Link clicks
• Follower growth rate
• Best content (double down)

Ignore:

• Vanity follower count
• Likes alone

TOOLS:

Creation:

• Canva (free-$13/mo) - Graphics
• CapCut (free) - Video editing
• Descript ($12/mo) - Advanced video

Scheduling:

• Buffer ($6/mo)
• Later ($18/mo)
• Metricool (free-$22/mo)

RESOURCES:

YouTube:

• Vanessa Lau - Instagram/YouTube
• Ali Abdaal - Content strategy
• Colin & Samir - Creator economy

Newsletters:

• The Publish Press (free) - LinkedIn
• Social Media Examiner (free)

QUESTIONS:

• What platform works best for you?
• Biggest social media struggle?
• What content gets most engagement?
• Tracking results or posting blindly?

Share your social wins and fails! 👇